How your personal information is used by AMC
1. Introduction
1.1 “AMC” or “We” means The Agricultural Mortgage Corporation plc.
1.2 Please read this Privacy Policy to understand how we use and protect the information that you provide to us through this Website.
1.3 By accessing any part of this Website or providing any information to us you consent to the use and transfer of your information on the terms set out in this Privacy Policy.
1.4 If you are a customer of AMC, details of the information we collect from you and how we use it will also be set out in the terms and conditions of the product or service which you hold. In the event of a conflict between this Privacy Policy and the terms and conditions of your specific product or service, the terms and conditions of your specific product or service will take precedence.
2. Information we collect from you
2.1 In general you can visit this Website without telling us who you are or revealing any information about yourself. However, there are parts of the Website where we may need to collect personal information from you, including without limitation, your name, email address and telephone details. We will not collect any personal information about you unless you have chosen to give it to us. Do not give it to us if you do not want it collected.
3. Use of information collected
3.1 Domain name information that we collect is not used to identify you personally and instead is aggregated to measure the number of visits, average time spent on the Website, pages viewed etc. We use this information to measure the use of our Website and to improve its contents.
3.2 When personal information, such as your name and address, is collected from you (for example, through online forms or via email) we generally let you know at the time of collection how we will use that personal information. The information which you provide in the Enquiry Form is recorded by us and sent to the relevant agent whom you wish to contact. By completion of the Enquiry Form you consent to the supply of your information to the relevant agent. If you register with us and use the facility to “Save Properties” and/or to “Save Agents” we will not make this information available to any agents or anyone else. Similarly, if you register with us and use the “New Property alerts” facility we record the settings you use and the properties that have been sent to you but we will not make this information available to agents or anyone else except that we will send your settings to agents whom you wish to contact so that they are better able to provide personalised services to you.
3.3 We may also use the personal information you provide or which we collect via this Website for the purposes of:
- providing you with information, products or services that you request from us, where you have consented to be contacted for such purposes
- to carry out our obligations arising from any contracts entered into between you and us
- updating our records about you
- responding to your enquiries and complaints or to process your requests in relation to your information
- evaluating the effectiveness of our marketing and for research and statistical analysis with the aim of improving our services; and
- making the Website easier for you to use.
3.4 If you register with us you will be able to update your information or change your settings by using the ‘My Profile’ menu within ‘My UKLAF’. You can cancel all email communication by selecting ‘Unsubscribe’ from the ‘My UKLAF’ menu.
3.5 The information AMC holds about you is confidential. AMC may disclose it to third parties:
- if you give your consent
- if we enter into any joint venture with or sell or any business or assets, in which case we may disclose your information to a prospective co-venturer or buyer
- if we are under a duty to disclose or share your personal data in order to comply with any legal obligation or in order to enforce or apply our terms of use and other agreements or to protect the rights, property or safety of AMC, its customers or others. This includes exchanging information with other companies and organisations for the purposes of the investigation and prevention of crime.
4. Use of cookies
This website uses cookies. Cookies are small amounts of information which are stored on your computer to enable our service to collect certain information from your web browser. Cookies collect information about your use of the website, including things like your connection speed, details of your operating system, the time and duration of your visit and your Internet Provider (IP) address. The information collected by cookies enables us to understand the use of our site, including the number of visitors we have, the pages viewed per session, time exposed to particular pages etc. This in turn helps us to provide you with a better experience, since we can evaluate the level of interest in the content of our website and tailor it accordingly. We will not attempt to personally identify you from your IP address unless required to as a matter of law or regulation or in order to protect our, or our other customers’, rights. Most browsers automatically accept cookies. You can set your browser options so that you will not receive cookies and you can also delete existing cookies from your browser. However, you may find that some parts of the site will not function properly if you refuse cookies. Find out more about the use of cookies and how to switch cookies off on http://www.cookiecentral.com/ or http://www.aboutcookies.org/controlcookies.asp.
5. Monitoring
We may monitor, record, store and use any telephone, email or other electronic communications with you for training purposes, so that we can check any instructions given to us and to improve the quality of our customer service.
We will monitor network traffic from time to time for the purposes of backup and problem solving.
6. Protecting your privacy
To the extent that sensitive personal data is processed about you, we will employ appropriate security measures given the nature of that data. However, you recognise that your use of the Internet and our website is entirely at your own risk. We have tried to create a secure and reliable website for our users. However, we have no responsibility or liability for the security of personal information transmitted via the Internet.
We may need to provide some of your personal information to third parties that we use for the purposes of delivering specific services to you (e.g. customer support, or a mailing company if you have asked us to send something to you).
Our website may provide links and banner advertisements to third party sites. Please note that we are not responsible for, and have no control over, information that is submitted to or collected by these third parties. Since we do not control those websites, you are responsible for reviewing and abiding by the privacy policies of these third party sites.
In the course of providing services to you, we may engage third parties to carry out certain services/operations on our behalf and transfer your personal information outside of the European Economic Area. We will employ appropriate security measures to protect your personal data where that is the case.
Under the Data Protection Act 1998 you may be entitled to see certain personal information we hold about you and you may ask us to make changes to it to ensure that it is accurate and up-to-date. IF you wish to access information which we hold about you or if you would contact us about a related data protection matter please write to us at The Agricultural Mortgage Corporation plc, Charlton Place, Charlton Road, Andover, Hampshire, SP10 1RE.
We are entitled to charge a small administrative fee to meet our costs in providing you with the information which we hold about you (currently £10).
7. Changes to Privacy Policy
Please note that this policy will be reviewed, and may change, from time to time. The revised policy will be posted to this page so that you are always aware of the information we collect, how we use it and under what circumstances we disclose it.
8. Contact
If you have any questions or comments about our website, these terms or the Privacy Policy appearing on our website, please contact us.