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How your personal information is used by AMC

1.   Introduction

1.1  AMC means The Agricultural Mortgage Corporation plc.

1.2  The Lloyds Banking Group includes AMC and a number of other companies using brands including Lloyds Bank, Halifax and Bank of Scotland and their associated companies. More information on the Lloyds Banking Group can be found at www.Lloydsbankinggroup.com.

1.3  Please read this Privacy Policy to understand how we use and protect the information that you provide to us through this Website.

1.4  By accessing any part of this Website or providing any information to us you consent to the use and transfer of your information on the terms set out in this Privacy Policy.   

1.5  If you are a customer of AMC, details of the information we collect from you and how we use it will also be set out in the terms and conditions of the product or service which you hold.  In the event of a conflict between this Privacy Policy and the terms and conditions of your specific product or service, the terms and conditions of your specific product or service will take precedence.

2.  Information we collect from you

In general you can visit this Website without telling us who you are or revealing any information about yourself.  However, there are parts of the Website where we may need to collect personal information from you, including without limitation, your name, post and email addresses, fax, telephone and banking details.

3.  Use of information collected

3.1  Domain name information that we collect is not used to identify you personally and instead is aggregated to measure the number of visits, average time spent on the Website, pages viewed etc.  We use this information to measure the use of our Website and to improve its contents.

3.2  Where we collect your credit or debit card details we shall only use such information for the purpose of processing your online payment.  Your card details will not be stored on any of our systems.

3.3  When other personal information, such as your name and address, is collected from you (for example, through online forms or via email) we generally let you know at the time of collection how we will use that personal information.  We may also use the personal information you provide or which we collect via this Website for the purposes of:

  • providing you with other services and notifying you about important changes or developments to these services;
  • identifying other products and services which might be suitable for you;
  • updating our records about you;
  • crime detection, prevention and prosecution;
  • responding to your enquiries and complaints or to process your requests in relation to your information
  • administering offers, competitions and other promotions;
  • evaluating the effectiveness of our marketing and for research, training, and statistical analysis with the aim of improving our services; and
  • making the Website easier for you to use and providing you with access to certain parts of the Website.

3.4  We may also contact you about products and services available from Lloyds Banking Group companies, and from selected companies outside the group, which we believe may interest you or benefit you financially.  We may do this by post or by phone unless you have told us not to; and by email or other electronic means if you have told us that we can or as otherwise allowed by law.  You may tell us at any time if you change your mind.

3.5  AMC will treat the information it holds about you as confidential but may share it with other companies within Lloyds Banking Group and disclose it outside the Lloyds Banking Group companies if:

  • you give your consent;
  • it is needed by AMC or its agents and advisers or others involved in running accounts and services for you, or collecting what you owe Lloyds Banking Group companies; 
  • AMC or others need it to investigate or prevent crime
  • the law or public interest permits or requires it;
  • HM Revenue & Customs or other authorities require it; or
  • we need to provide it to a third party in anticipation of or following a sale, merger of the whole or any part of the Lloyds Banking Group companies or in the course of a joint venture.

3.6  All countries in the European Economic Area (including the UK) have similar standards of legal protection for your personal information.  Lloyds Banking Group companies may run your accounts and provide other services from centres outside the European Economic Area (such as the USA and India) that do not have the same standard of data protection laws as the UK.  However, if we do, we will always have a contract in place to ensure that your personal information is protected at least to UK standards, and we will remain bound by our obligations under the Data Protection Act 1998. 

3.7  We may monitor, record, store and use any telephone, email or other electronic communications with you for training purposes, so that we can check any instructions given to us, for crime prevention, and to improve the quality of our customer service.

3.8  By using the Website you consent to AMC using your personal information for the purposes described above.

4. Use of cookies

In general, you can visit Lloyds Banking Group websites without identifying who you are or revealing any information about yourself. However, cookies are used to store small amounts of information on your computer, which allows certain information from your web browser to be collected. Cookies are widely used on the internet and do not identify the individual using the computer, just the computer being used. Cookies and other similar technology make it easier for you to log on to and use our websites during future visits.

To access our cookie notice, please click here.

5.  Protecting your privacy

5.1  The Internet is a global environment and using the Internet to collect and process personal information necessarily involves the transmission of data on an international basis.  By browsing this Website you acknowledge and agree to our processing of personal information in this way.  We accept no responsibility or liability for the security of personal information transmitted via the Internet. 

5.2  Our Website may contain links and banner advertisements to other websites which are outside our control and not covered by this Privacy Policy (“third party websites”).  If you access any third party websites using the links provided, the operators of these third party websites may collect information from you which will be used by them in accordance with their privacy policies, which may differ from ours.  We do not accept any responsibility for any such third party website, including without limitation for their accuracy, security, the products or services which they offer or for any information which is collected through them.  You are responsible for reviewing and abiding by the privacy policies and terms and conditions of any such third party websites.

6.  Accessing and updating your information

6.1  Under the Data Protection Act 1998 you may be entitled to see certain personal information we hold about you and you may ask us to make changes to it to ensure that it is accurate and up-to-date.  If you wish to access information which we hold about you or if you would like to contact us about a related data protection matter please write to us at The Agricultural Mortgage Corporation plc, Charlton Place, Charlton Road, Andover, Hampshire, SP10 1RE.

6.2  We are entitled to charge a small administrative fee to meet our costs in providing you with the information which we hold about you (currently £10).

6.3   You are responsible for informing us that your personal details have changed: for example, a change of address or to your title.  You can do this by emailing ‘info@uklandandfarms.co.uk’ or in writing to UKLAF - The Agricultural Mortgage Corporation Plc, Charlton Place, Charlton Road, Andover, Hampshire, SP10 1RE.  If you choose to inform us of changes to your personal data by emailing us, please be aware that we cannot guarantee the security of emails.

7.  Security

You must not use any computers, computer equipment, network resources or any services provided by us for any illegal purpose, or for accessing, receiving or transmitting any material deemed illegal, indecent, offensive or otherwise unacceptable under UK law.

You must not use any false identity in email or other network communications.

8.  Changes to Privacy Policy

We reserve the right to revise or supplement this Privacy Policy from time to time at our sole discretion and you agree to revisit this page regularly to ensure that you are familiar with the most current version.  By continuing to access or use the Website you will be agreeing to any such changes.